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When it comes to personalization, is there anything more personal than choosing your own teddy bear? “Our brand is a manifestation of personalization,” says Jennifer Kretchmar, Chief of Merchandise and Digital for Build-A-Bear, which has over 500 “workshops” worldwide where guests can create customizable furry friends. “Come into the workshop, choose a bear, and then decide what scents to put in it,” she says. “What sound, clothing, accessories....

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