Breaking Out of Silos Improves Vision for 1-800-Contacts

Founded in 1995, 1-800-Contacts sells, as the name implies, supplies consumers with contact lenses via phone, of course, as well as the Internet. Two decades on, the company is still very committed to delivering the sort of customer experience that led to its early success.   Neil Wieloch, director insights and strategy and Thomas Rohrer, marketing manager for 1-800-Contacts spoke to Loyalty360 about how the company continues to make adjustments in order to deliver the best possible....

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