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Properly designing a loyalty program is extremely important in driving customer retention. Without a user-friendly program with an understandable value proposition, companies will flounder in their loyalty efforts. However, we at Loyalty360 are glad to see that some brands, like convenience store company Break Time, have tackled this problematic challenge.
 
In preparation for the 2019 Loyalty Expo, Loyalty360 spoke with Anita Bichsel, Marketing Manager at Break time....

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