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The habits of consumers have changed considerably over the past 18 months, a pandemic necessity that has shifted the way shoppers and buys spend their money and select the brands they wish to do business with.
John Giaquinto, the Senior Director of Customer Loyalty at Hannaford, a 189-store supermarket chain based in Maine that operates stores in New England and New York, says customers are getting much more digitally savvy, and specifically towards using mobile technology.
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