Brand Loyalty Without Borders: How the Canadian Red Cross Inspires and Engages Donors

On April 25, 2015 a devastating earthquake shook Nepal to its core. It measured a 7.8 magnitude on the Richter scale and nearly left the country in ruins. It was the worst natural disaster to strike Nepal in decades, and as the world turned its gaze toward the shattered country, the Canadian Red Cross was already there, on the front lines, providing assistance and aiding the wounded.   For over 100 years, these disaster relief efforts have helped the Red Cross become one of the most....

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