Brand Loyalty is a Team Effort for the Tampa Bay Lightning
l360Insider

For the Tampa Bay Lightning of the National Hockey League, loyalty is predominately gauged by the number of season ticket holders the team has. Specifically, instead of a traditional program, they measure loyalty via their season ticket member renewal levels and their experiences. Employee engagement is also key.   Mary Milne, VP Guest Experience Tampa Bay Sports & Entertainment, recently spoke with Loyalty360 about putting the pieces together that make the Lightning as successful....

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