BP Continues to Dominate Customer Loyalty

BP Fuel is one of seven supermajors, or “big oil” companies in the world. BP America is the largest division of the company, with 7 thousand plus locations east of the Rockies alone. The company is one of the most recognized names in the world and is dominant within the oil industry. Adam Glauberman, the Marketing Communications Manager, and Jo Brecknock, Director of Brand and Communications, both sat down with Loyalty360 to discuss the personalization they experience with....

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