Black Star Burger Uses Celebrity Hype, Revamped Mobile App to Sustain Growth
l360Insider

Black Star Burger, based in Russia, is a brand immersed in hype, especially with its founder — hip-hop celebrity Timati — extremely well known around the globe. Timati is the founder of the hip hop music label Black Star and other businesses, all surrounded by hype and maximum attention. Usually, when he puts his name on something, the product wins fans over immediately. Usually, celebrities put their name on 'safe' projects, like fragrances, makeup, and clothing....

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