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In Part I of Loyalty360’s Mark Johnson’s interview with Best Western’s Dorothy Dowling, senior vice president and chief marketing officer, she spoke about the meaning of customer loyalty, how affiliating with Best Western works and how SureStay claimed the No. 1 ranking in J.D. Power for an economy brand in just four years. Click here to read!
In Part II, Dowling discusses some of the challenges she has seen in the hotel and travel industry, how Best Western....
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