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Jay Hubbs and the Best Western Hotels and Resorts marketing team no longer talk about “getting back to normal” as far as the travel and hospitality industry goes.
“Dorothy Dowling would say not ‘return,’ but reset the expectations on what we need to do as a brand and how we connect with our loyal members,” says Hubbs, the Vice President of Advertising, Marketing, Innovation and Analytics at the worldwide hotel chain with over 4,700 hotels and resorts.
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