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Recently, Loyalty360 spoke with David Overman, Rewards Manager at BB&T, to discuss his role with the company, what personalization efforts the company has engaged in, and how the company has adapted to a changing environment. BB&T won silver for the Customer Experience & Engagement Award.
Could you provide an overview of your role at BB&T? What you do and how you do it?
I manage the credit card rewards programs for BB....
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