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Loyalty360 recently spoke with David Tyrie, Head of Advanced Solutions and Digital Banking for Bank of America, to learn how Bank of America has been able to build and evolve a unique rewards program with 6 million members and 99 percent retention.
Could you provide us with some background on Bank of America and your role in the company?
As head of Digital Banking, I’m responsible for all things digital across our consumer bank and wealth management....
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