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This is the second installment of our Q&A with David Tyrie, Head of Advanced Solutions and Digital Banking for Bank of America. You can read the first part here.
How do you encourage clients to enroll in Preferred Rewards?
Five years ago, when we launched Preferred Rewards, we automatically enrolled members and it didn’t gain traction because clients didn’t know they were enrolled. So, we updated the program to require people to activate their membership....