Balancing Local Expectations with Global Recognition is key to Kraft Heinz Benelux’s Customer Journey
l360Insider

Recognized as one of America’s most iconic food companies, Kraft Heinz also does business on four continents, including Europe, where one of its divisions covers the Benelux nations of The Netherlands, Belgium, and Luxembourg.   Earlier this year, Sandra Arango was named Director of Marketing Kraft Heinz Benelux, which includes several popular local brands in its portfolio. The Colombia native was previously head of marketing for HJ Heinz Australia in Melbourne. She speaks to....

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