Attention to CRM Sets Trump Hotels Apart from Competitors

“When you open a new hotel, nobody has ever stayed there,” says Mickael Damelincourt, managing director, Trump Hotel DC. “Everyone is coming for the first time.” The Trump Hotel DC is his fifth opening, third with the Trump organization. Loyalty is created through repeat business, so doing everything right the first time is critical. “If someone comes back to us after experiencing the hotel for the first time, the team has been able to build a relationship....

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