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“People have spent a long time making banking work for banks. Now we want to make banking work for people.” These may not sound like the words of a typical member of bank leadership, but Dwayne Calder, Director of Operations in Customer Care and Acquisition for ATB Financial, wants to make it clear that his company is not a typical bank. Serving Alberta, Canada for more than 75 years, ATB is looking to turn an often painful experience—going to the bank—into one....

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