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ATB Financial has been serving Alberta, Canada for more than 75 years. Named one of Canada’s top 10 employers by Maclean’s Magazine, the bank serves over 710,000 customers across 244 Alberta communities. The bank’s approach to CX is a breath of fresh air in an often-rigid industry, and the company is working top to bottom to change the way people view their banking experience.
Dwayne Calder, ATB’s Director of Operations in Customer Care and Acquisition,....
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