At Vanderbilt University Medical Center, Creating Customer Loyalty Takes Lots of Patients

The healthcare industry is in the middle of a massive transformation, adding an emphasis on staying healthy to its traditional function of returning people to a healthy state. Jill Austin, Chief Marketing Officer, Vanderbilt University Medical Center spoke with Loyalty360 about those changes, demographic differences and all of the other challenges in the healthcare industry.   What do you and your team do? Our team is responsible for understanding the marketplace and our customers....

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