Sunglass Hut began as a small kiosk inside Dadeland Mall in Miami back in 1971, offering basic shades to protect people’s eyes from the bright Florida sunshine. Today, the retailer, which is part of the retail giant Luxottica, is the country’s largest seller of high-end, premier-brand sunglasses such as Ray-Ban, Oakley, Maui Jim, Persol and Prada, and even has a presence at Fashion Week each year. We spoke with Drew Ormrod, senior director of CRM for Sunglass Hut and Oakley....

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