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For more than 50 years, Arby’s has been pleasing guests with menu specialties like curly fries, turnovers, and, of course, the world famous roast beef sandwich. Beyond the excellent food, Arby’s aims to delight guests with its friendly service and guest experience. Jeff Baker, VP of Brand Experience at Arby’s Restaurant Group, Inc., sat down with Loyalty360 to discuss what sets Arby’s apart from competitors in the QSR industry.
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