QSR is among the most fluid industries in marketing. A successful quick serve restaurant needs the agility to adapt to ever-changing trends and customer desires. Jeff Baker, VP of Brand Experience, Arby’s Restaurant Group, Inc., sat down with Loyalty360 to talk about how the brand is innovating to keep pace in a vertical that has proven to be increasingly competitive as guests are faced with more QSR options.
In talking about the pace of QSR, Baker notes that purchase....