Ally Financial’s Marketing Capitalizes on Gamification Efforts

  The marketing team at Ally Financial had two major hurdles to climb over the past few years: convince the public that they were more than just a bank and do it without the big budget of many of its competitors. When the dust cleared at the end of 2020, Ally had accomplished both tasks with flying colors and was honored for their efforts at the annual Loyalty360 Awards, which recognized outstanding accomplishment in the customer rewards, loyalty, and engagement sector....

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