In 2008, consumer confidence in the banking industry was at an all-time low. Millions of Americans felt insecure about their financial futures and turned their backs on the institutions they had previously trusted for so many years.
This came as a major blow to many banks, but a few rose to the occasion and decided to reinvent their brand. One of these banks was Ally financial. In 2008, Ally decided to shift their focus to a growing digital landscape, and also began to....

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