Carnival Cruise Line Turns Loyal Customers into Brand Advocates

Carnival is the largest cruise line in the world, based on revenue, passengers carried annually, as well total number of ships in its fleet. Its 25 vessels account for just over a fifth of the world’s cruising business. Loylaty360 speaks with Kathy Mayor, SVP & CMO, Carnival Cruise Line about the challenges of acquiring customers and turning them into advocates. Where does Carnival Cruise Line fit in the travel industry? Mayor: Carnival Cruise Line, in our mind, is....

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