Activision Activates Brand Loyalty by Listening to the Voice of the Gamer

After getting its start in the late 1970s as the world’s first independent developer of video games, Activision continues to excel as one of the preeminent third party developers in existence today. It consistently releases some of the best and most beloved titles including Call of Duty, Skylanders and Guitar Hero. This has gone a long way in helping the brand build customer loyalty with everyone from causal fans to passionate gamers alike.   When it comes to the brand’s....

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