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The world of customer loyalty, rewards, and gamification may be skewed toward a younger audience, but in the case of AARP, their members are holding their own quite well, thank you.
Once known as the American Association of Retired Persons before changing its name decades ago to reflect that many of its members are active workers, AARP has an active engagement and rewards program for its age 50+ members who are still very much consumers.
“We are so delighted to....
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