AAA Northeast Focuses on the Person, Not the Vehicle
l360Insider

Most all new car purchases come with some type of roadside assistance these days, which doesn’t worry the people at AAA one bit. Rahul Chand, the Vice President of Membership Marketing at AAA Northeast, says those programs are there to protect the automobile and are not focused on the driver. “I think the roadside assistance from our competitors is always about the car,” he says. “It’s never about the person driving the car, which is what makes us unique....

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