A Solid Customer Journey Makes for Better Travel at Expedia

Expedia Rewards, or Expedia Plus as it’s known today, was launched in 2014, but the program itself had been in place for several years prior to that.   “The value prop is simple,” explains Jordan Barr, senior loyalty marketing manager for Expedia. “You can earn points on just about everything buy on Expedia, so it fits our core value prop of buying everything you need for your trip on one site.”   The points can be redeemed on a variety of the....

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