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The Oakland Athletics are taking an innovative approach to ticketing for the 2019 season. Instead of selling season tickets, the Athletics have implemented a membership program, “A’s Access.” For a monthly fee, members will get a reserved seating plan, discounts on concessions, merch, parking benefits, and other additional perks.
 
This flexible, loyalty-centric approach to ticketing is an innovation for the sports industry. To learn more about the....

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