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This is the second installment of our Q&A with Chris Giles, Chief Operating Officer for the Oakland Athletics. You can read part one here.
One topic of interest to Loyalty360 is customer conversion, in which first-time shoppers transition to members. When you get to that third, fourth transaction, you’ve started to create that bond. How do you and your brand approach this?
We’ve done interesting studies on comparative business models. If you look at just the....
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