l360Insider

It used to be that customer engagement was handled on the sales floor of a brick-and-mortar store, via telephone, or through good old-fashioned snail-mail. Today, consumers have multiple ways to connect and engage with brands. A part from the aforementioned channels, there is email, website, and social media. Maintaining a consistent voice across these platforms is a challenge for brands and an opportunity for [24]7 and its focus on intent-driven engagement.   Scott Horn, Chief....

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