A Compete Customer Journey is in Style at H&M

Based in Sweden, H&M is a multinational fast-fashion clothing retailer that operates in over 60 countries around the world. It boasts 4,000 plus stores and over 132,000 employees. Sara Svirsky, group manager Film Production H&M Global Marketing Department chats with Loyalty360 about what her company is doing to keep customers engaged.   What does your role encompass? Svirsky: I have two roles. One is group manager for the film department within the marketing department and....

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