A Community-Centric and Technologically Savvy Customer Experience Defines Lincoln Savings Bank

For many forward-looking marketers, effective customer engagement means creating a customer-centric culture that puts the brand at the heart of local communities. Too often today, consumers are beginning to feel disassociated and disconnected from the brands they engage with. Being a part of a community, on the other hand, provides cohesiveness and creates a shared sense of understanding that can engender long-term trust and loyalty.   In this way, local communities are just as....

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