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March began in most auspicious fashion for 20th Century Fox as one of its films, “The Shape of Water,” earned four Academy Awards for Best Picture, Best Director, Best Original Score, and Best Production Design. In the wake of those prodigious achievements, Loyalty360 talked to Zachary Eller, Executive Vice President of Marketing for 20th Century Fox, about the company’s approach to customer engagement, customer loyalty, and customer experience, particularly its....

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