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“We’ve been around so long we have an 800 number in our name still,” says Neil Wieloch, director insights and strategy for 1-800-Contacts. “I don’t even know if anyone knows what that means anymore.”
Founded in 1995, the company was a true disruptor. “One of the stories that Jonathan C. Coon, our founder, likes to tell is about an experience he had when his wife was going to buy a jacket,” Wieloch says.
Mrs. Coon went into the....
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