Bonus missed! Gaming companies not maximising the retention opportunities of SMS according to Dynmark

  • February 06 2013
  • Resource: Daily News
  • Dynmark

Despite investing heavily in mobile, only 26% of gaming companies are making collection of mobile phone number mandatory for customers and only 10% are using SMS for bets in-play. Research conducted by mobile intelligence and SMS platform...Read More

Industry Veteran James Latham Joins Covario as Advisory CMO

  • February 06 2013
  • Resource: Daily News
  • Covario

Long-time Software and Agency Marketing Exec to Provide Strategic Marketing Direction Covario, Inc., the leading independent search marketing agency and technology provider, announced that James Latham has joined the company as its advisory chief...Read More

Financial Services Firms Help Create a New Generation of Savvy Investors With Gamification From Bunchball

  • February 06 2013
  • Resource: Daily News
  • Bunchball

Some of the Largest Global Institutions and Firms Such as Kapitall and Wall Street Survivor Bet on Bunchball Nitro™ to Engage and Inspire New Investors to Learn How to Build Portfolios, Grow Their Skills, and Benefit From Financial Planners...Read More

FiveStars Launches Loyalty/Gift Card Program with Hwy 55 Burgers

  • February 06 2013
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

FiveStars, a Mountainview, Calif.-based provider of a loyalty automation platform for small and medium businesses, today unveiled its combined loyalty and gift card program, launched in conjunction with its first customer for the product, Hwy 55...Read More

Oracle Survey Finds Customer Experience Divide

  • February 06 2013
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

A just-released study by Oracle, Redwood Shores, Calif., finds a large disconnect between the customer experience aspirations of firms and their actual practices. More than nine in 10 companies (91 percent) say that they want to be a customer...Read More

Brand Keys Report Highlights Top Customer Engagement Firms

  • February 05 2013
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

Most companies overlook that emotional engagement is the dominant driver of purchase decisions and brand loyalty rather than price promotions, discounting, social networking, Internet marketing and similar efforts, according to the findings in the...Read More

Business Intelligence Tools Added to the Restaurant Industry’s Leading Loyalty Solution

  • February 05 2013
  • Resource: Daily News
  • Paytronix

Today, Paytronix Systems, Inc., the restaurant industry’s most innovative loyalty software provider, announced the release of its latest feature, a business intelligence (BI) toolset. The BI toolset gives users a dashboard-style view of...Read More

Top Brands Scheduled to Speak at Loyalty 360’s Annual Loyalty Expo

  • February 05 2013
  • Resource: Daily News
  • Loyalty 360

Loyalty 360 announces the speakers of the soon to take place 2013 Loyalty Expo. Kellogg Company will be among the leading brands speaking at this year’s event. Their session will demonstrate how Kellogg is managing a complex loyalty program...Read More

Safeway and ExxonMobil Partner to Offer New Fuel Rewards Program

  • February 05 2013
  • Resource: Daily News
  • Safeway, Inc.

Now Shopping for Groceries Can Help Save at the Pump Safeway Inc. (NYSE: SWY) and ExxonMobil (NYSE: XOM) have teamed up to provide Safeway shoppers a new way to save at the pump. Safeway shoppers and ExxonMobil customers can now earn Reward...Read More

Global survey reveals that 83% of consumers state a need for some form of support during their online shopping journey

  • February 05 2013
  • Resource: Daily News
  • LivePerson, Inc.

LivePerson announces results of first annual Connecting with Customers ReportLivePerson, Inc. (Nasdaq: LPSN) a leading provider of intelligent engagement solutions, today announced the release of the Connecting with Customers Report—a...Read More

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