Tracey Brown Named Managing Director, RAPP Dallas

  • January 28 2010
  • Resource: Daily News
  • RAPP

NEW YORK, Jan. 26—RAPP announced that Tracey Brown has been appointed to the position of Managing Director of its Dallas office, one of the largest of RAPP’s operations globally. In this role, Tracey will steward relationships with...Read More

The Turnaround Starts Now: Incentive Industry 'Cautiously Optimistic' about 2010

  • January 27 2010
  • Resource: Daily News
  • Incentive Research Foundation

Incentive Research Foundation Releases Industry Trend DataNEW YORK—January 25, 2010—Last year was a challenging one for the incentive industry, but as 2010 gets underway, it continues to be a vital, multi-billion-dollar business that...Read More

Social Media to Become Focus for Marketers in 2010

  • January 27 2010
  • Resource: Daily News
  • Alterian

Alterian annual survey finds that two thirds of marketing professionals are to invest in social media over the next 12 monthsLondon – 21 January 2010 – Today Alterian (LSE: ALN) released the results of their seventh annual survey. The...Read More

How Super is the Super Bowl?: 62% of Advertisers will Fumble ROI

  • January 27 2010
  • Resource: Daily News
  • Brand Keys, Inc.

Brand Keys’ 8th Annual Survey Shows Denny’s, Iron Man 2, and Hyundai Will Score Best with Super Bowl FansNEW YORK NY January 25 - Not all programs are right for all brands, even if it happens to be the Super Bowl. The 8th annual Super...Read More

Marketers Still Missing Opportunities with Loyalty Programs: Survey

  • January 27 2010
  • Resource: Daily News
  • Mary Elizabeth Hurn

The use of loyalty programs is on the rise, but marketers still aren’t connecting to their most valuable customers as well as they could be, according to a study released January 25 by the Chief Marketing Officer Council.According to the...Read More

Forget Your Well-Thought-Out Mobile Strategy: You Now Need Three

  • January 27 2010
  • Resource: Daily News
  • Evan Schuman, StorefrontBacktalk

The most popular parlor game in retail tech circles these days is plotting out mobile strategies. For some, that strategy may be little more than “not now.” But the simple act of trying to craft a single, coherent mobile strategy may...Read More

Reg. E Opt-In Requirements Present Opportunity for Financial Institutions

  • January 27 2010
  • Resource: Daily News
  • Velocity Solutions

Velocity Solutions Eases the Challenge of Reg. E Opt-In RequirementsWILMINGTON, NC, December 15, 2009 – Recent changes to Regulation E now require all consumers to opt in, or affirmatively consent, to overdraft services for ATM and one-time...Read More

Online product hype tests limit of social media campaigns

  • January 26 2010
  • Resource: Daily News
  • Reuters

Technology is changing the way companies hype their products and how they connect with customers, but does this new brand proselytizing have limits?A newly launched social media campaign by popular frozen dessert chain Tasti D-Lite is testing...Read More

Consumers Use Over $3.5 Billion in Coupons, Drive 27% Increase in Redemption for 2009

  • January 26 2010
  • Resource: Daily News
  • Inmar

WINSTON-SALEM, N.C.—(BUSINESS WIRE)—Inmar, the nation’s leading promotion transaction settlement provider, reported today that annual coupon use is on the rise for the first time since 1992 and coupon distribution hit the highest...Read More

Research from Best Employers in Canada Study Builds Business Case for Investment in Corporate Social Responsibility

  • January 26 2010
  • Resource: Daily News
  • Hewitt Associates

TORONTO, Jan. 25, 2010 (Canada NewsWire via COMTEX)—Hewitt and CBSR Data Establishes Strong Relationship between Employee Engagement and Views on CSRResults from the 2010 Best Employers in Canada study indicate that executives of Canadian...Read More

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