Seventy Percent of Insurance Customers' Loyalty at Risk as Retention Challenges Escalate Finds Capgemini and Efma's World Insurance Report 2013

  • February 27 2013
  • Resource: Daily News
  • Capgemini and Efma

Fifty percent of Insurers look to Mobile and/or Social Media in next two years to strengthen customer experience.With an average of only 30 percent of customers globally reporting having positive customer experiences with their insurers, insurers...Read More

Acxiom Introduces AbiliTag™ to Address Data Needs of Progressive Publishers

  • February 27 2013
  • Resource: Daily News
  • Acxiom

Acxiom® (Nasdaq: ACXM), a marketing services and technology company, unveiled today a solution that enables leading digital publishers to capitalize on broader, richer datasets, resulting in more effective advertising for their customers, and...Read More

Citipeak Promotions Ltd: Direct marketing builds brand loyalty

  • February 26 2013
  • Resource: Daily News
  • Citipeak Promotions Ltd.

London based sales and marketing firm Citipeak Promotions LTD has found that direct marketing approaches for their clients helps build brand loyalty with customers. Nick Johnson, MD of Citipeak Promotions LTD talks about how this brand loyalty is...Read More

24Seven Cart Vying Customer Engagement with Improved New Features

  • February 26 2013
  • Resource: Daily News
  • 24Seven Cart

24Seven Cart has assimilated new features that take care of various aspects of the web store management. New features like product zooming, customer’s wishlist, featured products and access through social media login IDs etc. are making...Read More

Valley View Casino & Hotel Enhances Player Loyalty Program With Playersoft Mobile Enrollment

  • February 26 2013
  • Resource: Daily News
  • Valley View Casino

Valley View Casino & Hotel has launched Mobile Enrollment from Playersoft Technologies to allow casino staff to quickly and easily sign up guests for the Casino casino’s Players Club anywhere on the casino floor. Mobile Enrollment...Read More

Rabobank Launches First-Ever Rewards Program

  • February 26 2013
  • Resource: Daily News
  • Jim Tierney, Loyalty 360

Rabobank has launched its first-ever rewards program where customers automatically earn higher rates and free services. Andy Frokjer, Vice President Marketing Communications Manager, told Loyalty 360 that Rabobank’s Reward Banking bases its...Read More

Programs Must Offer Value, Create Dialogues to Win Loyalty of “Promiscuous Consumer”

  • February 26 2013
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

 The difficult economy of the last four years has given rise to what John Worley, director of customer interactions for The Logic Group, Fleet, UK, calls “the promiscuous consumer.” “The definition of customer loyalty has...Read More

New Acision research reveals UK Smartphone owners are ‘eclectic communicators’ with 76% using a mix of messaging services today

  • February 25 2013
  • Resource: Daily News
  • Acision

Over the past few years we have seen consumers behaviours, expectations and overall perceptions of messaging evolve, with mobile users now looking for a richer messaging experience to communicate and connect.  This evolution has been backed...Read More

B&Q looks to boost customer loyalty with new app

  • February 25 2013
  • Resource: Daily News
  • B&D

DIY store shoppers will now be able to redeem discounts via mobiles. B&Q has announced the B&Q Club app, which has been designed on the back of research from Google that shows 64 per cent of UK smartphone owners use their devices when...Read More

Retention Science Launches the Retention Score™, Dubbed the “Klout Score of E-Commerce Customer Retention”

  • February 25 2013
  • Resource: Daily News
  • Retention Science

Retention Science calculates a Retention Score - a metric that tells e-tailers how well they are doing with customer retention. E-tailers can request their score in minutes and receive retention campaign recommendations to maximize customer...Read More

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