Nearly Half of U.K. Customers Use Mobile Devices When Making Purchase

  • July 21 2014
  • Resource: Daily News
  • Jim Tierney

Nearly half (46%) of U.K. consumers now use mobile devices as their primary tool for purchase decision-making, while one in four use mobile devices as their exclusive shopping research tool.The 2nd annual U.K. Mobile Path-to-Purchase Study from...Read More

Loyalty360 Interview: Expedia, Director of Loyalty Programs

  • July 21 2014
  • Resource: Daily News
  • Jim Tierney

Earlier this month Expedia.com, one of the world’s largest full service online travel sites, unveiled Expedia+ rewards−which is a new and enhanced customer loyalty program.Expedia+ rewards offers membership at tiered levels, including ...Read More

European Study: Customer Reward Redemption Significantly Enhances Purchase Behavior

  • June 18 2014
  • Resource: Daily News
  • Jim Tierney, Loyalty360

When customers choose to redeem a reward, it significantly enhances purchase behavior before and after the redemption event, according to a new study compiled by researchers at the BI Norwegian Business School, the University of Groningen (The...Read More

ORC International Delves Into Understanding the Full Journey of the Customer

  • May 21 2014
  • Resource: Daily News
  • Loyalty360

Loyalty360 to host ORC International webinar that spells out priorities to integrate the customer experience and employment engagement initiativesOn May 29, 2014 at 1 p.m. EDT, Loyalty360 will host a webinar titled, “Integrate Your Customer...Read More

Mark Johnson to Guest on Mariposa Leadership, Inc.'s Popular Wise Talk Leadership Forum

  • May 05 2014
  • Resource: Daily News
  • pr.com

Mariposa Leadership, Inc. is pleased to announce loyalty marketing expert and CEO & CMO of Loyalty360, Mark Johnson, will be a guest on Wise Talk, a popular monthly leadership forum for technology executives, on May 22, 2014 at 2pm PT/5pm ET...Read More

Loyalty360 CX Awards Call for Entries Is Now Open

  • May 01 2014
  • Resource: Daily News
  • Loyalty360

Loyalty360 – The Loyalty Marketer’s Association has launched the call for entries for the inaugural Loyalty360 CX Awards. The awards will showcase the customer experience strategies that are using innovative, cutting-edge, and...Read More

How Do You Define Customer Experience?

  • April 28 2014
  • Resource: Daily News
  • Loyalty360

  On the heels of Loyalty Expo, the Loyalty360 Awards and Loyalty Landscape, we are shifting our focus to a critical leg on the journey to customer loyalty – customer experience. As Loyalty360 ramps up for the November Engagement...Read More

Q&A: Natalie Treibatch, KeyBank Product Manager for KeyBank Relationship Rewards

  • March 28 2014
  • Resource: Daily News
  • Jim Tierney

KeyBank earned significant recognition at the inaugural Loyalty360 Awards held at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association.The KeyBank Relationship Rewards loyalty program secured the...Read More

Loyalty360 and Verint to Present “The 4 Pillars of Successful Voice of the Customer Programs”

  • March 25 2014
  • Resource: Daily News
  • Loyalty360

Loyalty360 today announced a new webinar focused on how listening, understanding and taking action on the voice of the customer can foster customer engagement and loyalty by strengthening existing relationships and sparking new ones.On March 27...Read More

"Loyalty Landscape" Highlights Day 2 of Loyalty Expo

  • March 18 2014
  • Resource: Daily News
  • Rob Lewis

The release of “Loyalty Landscape: The State of the Industry” will supercharge Day 2 of the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association, at the Hyatt Regency Grand Cypress in...Read More

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