And the Number One Reason to Attend Engagement & Experience Expo Is…

  • July 30 2014
  • Resource: Daily News

At Loyalty360, planning is in full swing for our upcoming Engagement & Experience Expo, scheduled for November 10 – 12 in Dallas, Texas. The agenda is coming together, with sessions from top brands like Starbucks Coffee Company and the...Read More

Nine Critical Steps to Owning Your Social Media Reputation and Customer Experience

  • July 25 2014
  • Resource: Daily News
  • Jim Tierney

What are the nine critical steps to owning your business’s social media reputation in the contact center? Servion answers that question, and many others, in its just released whitepaper of the same name.Shankaran Nair, President&ndash...Read More

Innovation Keys “Unparalleled Experience” for Johnson & Johnson Customers

  • July 24 2014
  • Resource: Daily News
  • Jim Tierney

During Johnson & Johnson’s second-quarter financial results conference call on July 15, Alex Gorsky, Chairman of the Board and CEO, told investors that the company is developing innovative collaboration models with retailers across the...Read More

Search Marketing Stands Tall as Top Customer Acquisition Tool

  • July 24 2014
  • Resource: Daily News
  • Jim Tierney

The No. 1 customer acquisition tactic is paid search programs, according to the 2014 Shop.org/ForresterResearch State of Retailing Online study.The study, which surveyed 81 retailers in May and June 2014, found that search engine marketing is...Read More

Loyalty Generators Tested in Russia’s Korablik Stores

  • July 24 2014
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Loyalty Generators, compact devices with a touch screen, were installed in three Korablik stores−a large Russian chain that sells children’s goods. Customers identify themselves by scanning a loyalty card, and then he or she has an...Read More

New Report: Top Retailers’ Slower Website Speeds Impact Customer Experience, Consumer Engagement

  • July 23 2014
  • Resource: Daily News
  • Jim Tierney

Websites for the top 100 U.S. retailers continue to slow down–falling about 27% in the past year, according to a new report from Radware. The new report titled, “State of the Union: Ecommerce Page Speed & Web Performance, Summer...Read More

Celltick Creates Unique Interface for Russian Customers

  • July 23 2014
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Customers of DNS, one of Russia’s largest electronics retailers, will be able to use a custom unique interface based on Start for DNS Android users, allowing them to gain fast access to their favorite and most frequently used applications...Read More

Digital Customer Experiences Paying Off

  • July 23 2014
  • Resource: Daily News
  • Jim Tierney

Companies that are investing in digital customer experiences are seeing significant results on the other end, according to Altimeter Group’s report titled, “The 2014 State of Digital Transformation.”The report, which was written...Read More

Novartis Consumer Health Relaunches Prevacid® 24HR Perks Loyalty Program

  • July 22 2014
  • Resource: Daily News
  • Jim Tierney

JoAnn McCormack, Senior Manager, Digital & Activation, Novartis Consumer Health, and Keith Grzegorek, IC Group’s account supervisor who manages the Novartis Consumer Health loyalty program known as Prevacid® 24HR Perks, participated...Read More

Mobile Display Ads Impact Customer Engagement

  • July 22 2014
  • Resource: Daily News
  • Jim Tierney

Do mobile display ads significantly impact customer engagement?According to a new study, brands spent $8.4 billion on mobile advertising in 2013, and that number is expected to quadruple to $36 billion by 2017, according to eMarketer.Researchers...Read More

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