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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Understanding the capabilities of your organization is one of the key components when a brand considers launching a loyalty program.
This was one of the overarching messages from Tuesday’s Loyalty360 webinar titled, “Executive...Read More
Given all the heightened consumer expectations and, along with those, attendant power, brand officials realize the race for long-term customer loyalty is on and it’s a marathon, not a sprint.
Loyalty360 talked to Michelle Wildenauer, Senior...Read More
The customer journey can be a tricky thing for loyalty marketers to navigate effectively. Knowing when and where to impact the customer engagement conversation is a crucial piece of the loyalty puzzle.
To gain further perspective on this and...Read More
Before brands earn true customer loyalty, they must understand their customers. This is also one of the first steps toward building personalized customer experiences consumers now want and expect.
Loyalty360 seeks to understand how leading...Read More
Brands are constantly trying to build deeper relationships with their customers that lead to heightened engagement, loyalty, and advocacy.
These aspects of the brand/customer relationship were examined during Tuesday’s Loyalty360 webinar...Read More
All loyalty marketers want to know the defining characteristics of effective and impactful customer loyalty.
To help our audience in that light, Loyalty360 will present a webinar titled, “CMO Challenge Report: The Defining Characteristics...Read More
Customer experience is widely viewed as a pivotal point of differentiation among loyalty marketers. But, getting that customer experience right on a consistent and seamless basis remains a challenge.
Loyalty360 CEO and CMO Mark Johnson discussed...Read More
A new year spawns new beginnings: new resolutions, new ambitions, and a new perspective on what the coming days may bring. In few industries is this truer than customer loyalty. Given the fast pace at which the market moves, 2017 can very easily...Read More
Among the most valuable tools for any marketer is a simple benchmark. More than anything, those heading up customer loyalty and CX initiatives are clamoring for a look to their left and right, trying to get an idea of where other top brands stand...Read More
As the Engagement & Experience Expo draws near, Loyalty360 is proud to announce the finalists for its 3rd-annual Loyalty360 CX Awards. The categories this year include: Brand Messaging, which recognizes companies for outstanding customer...Read More