Understand the Capabilities of Your Organization Before Launching a Loyalty Program

  • January 24 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Understanding the capabilities of your organization is one of the key components when a brand considers launching a loyalty program. This was one of the overarching messages from Tuesday’s Loyalty360 webinar titled, “Executive...Read More

Why Cultivating Customer Loyalty Is More Important Than Ever

  • January 16 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Given all the heightened consumer expectations and, along with those, attendant power, brand officials realize the race for long-term customer loyalty is on and it’s a marathon, not a sprint. Loyalty360 talked to Michelle Wildenauer, Senior...Read More

Loyalty Marketers Need To Look at How They Impact the Customer Engagement Conversation

  • October 30 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

The customer journey can be a tricky thing for loyalty marketers to navigate effectively. Knowing when and where to impact the customer engagement conversation is a crucial piece of the loyalty puzzle. To gain further perspective on this and...Read More

Does Every Brand Have to Be the Next Apple to Align Perfectly with Customer Loyalty?

  • October 04 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Before brands earn true customer loyalty, they must understand their customers. This is also one of the first steps toward building personalized customer experiences consumers now want and expect. Loyalty360 seeks to understand how leading...Read More

Brands Are Seeking Customer Loyalty, Advocacy, and Deep Emotional Connections

  • August 30 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Brands are constantly trying to build deeper relationships with their customers that lead to heightened engagement, loyalty, and advocacy. These aspects of the brand/customer relationship were examined during Tuesday’s Loyalty360 webinar...Read More

What Loyalty Marketers Need to Know About the Defining Characteristics of Customer Loyalty

  • August 23 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

All loyalty marketers want to know the defining characteristics of effective and impactful customer loyalty. To help our audience in that light, Loyalty360 will present a webinar titled, “CMO Challenge Report: The Defining Characteristics...Read More

Internal Alignment Continues to be a Challenge for Brands Focusing on Customer Experience

  • April 07 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Customer experience is widely viewed as a pivotal point of differentiation among loyalty marketers. But, getting that customer experience right on a consistent and seamless basis remains a challenge. Loyalty360 CEO and CMO Mark Johnson discussed...Read More

Loyalty360 Looks Ahead to Key Customer Loyalty Market Trends in 2017

  • February 07 2017
  • Resource: Daily News
  • Steve Taggart, Loyalty360

A new year spawns new beginnings: new resolutions, new ambitions, and a new perspective on what the coming days may bring. In few industries is this truer than customer loyalty. Given the fast pace at which the market moves, 2017 can very easily...Read More

Loyalty360 CMO Challenge Reports Provide Behind-the-Scenes Look at Marketing Trends and Issues

  • January 31 2017
  • Resource: Daily News
  • Steve Taggart, Loyalty360

Among the most valuable tools for any marketer is a simple benchmark. More than anything, those heading up customer loyalty and CX initiatives are clamoring for a look to their left and right, trying to get an idea of where other top brands stand...Read More

Loyalty360 CX Award Finalists Announced

  • October 20 2016
  • Resource: Daily News
  • The Loyalty360 Team

As the Engagement & Experience Expo draws near, Loyalty360 is proud to announce the finalists for its 3rd-annual Loyalty360 CX Awards. The categories this year include: Brand Messaging, which recognizes companies for outstanding customer...Read More

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