Loyalty360 Digital Roundtable: Connecting with Members During the Holidays

  • November 07 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

The saying goes, “It’s better to give than to receive,” but what if you could do both? As businesses enter the holiday season and look for ways to boost revenue and gain new customers, using loyalty strategies and rewards becomes...Read More

Guide Offers Insight on Changing Customer Behavior

  • August 18 2022
  • Resource: Daily News

In recent years, there has been a dramatic shift in consumer behavior, especially where it concerns brand loyalty. Points and discounts are no longer enough to keep customers motivated. Brands must reimagine their loyalty programs to meet...Read More

Loyalty360 Reads: April 7: L’Oreal Launches Immersive Fragrance Experience, Bose Partners With Salesforce, and More

  • April 07 2022
  • Resource: Daily News

L’Oreal Partners with Emotiv to Launch Immersive Fragrance Experience for CustomersL’Oréal Group’s tech incubator has partnered up with neuroscience company Emotiv to launch a new headset device that helps consumers make accurate...Read More

Loyalty360 Reads: February 22: Klarna Expands Rewards Program and Pay Now in New Markets, Salesforce Employees Object to NFT Plans, and More

  • February 22 2022
  • Resource: Daily News

Klarna Fuels Global Expansion with the Launch of Rewards Program and Pay Now in Nine New Markets Klarna, a leading global retail bank, payments, and shopping service that helps consumers save time and money, be informed and in control, has...Read More

Salesforce Data Reveals Global Digital Sales Surpassed $1 Trillion During 2021 Holiday Season

  • January 13 2022
  • Resource: Daily News

Salesforce has released its 2021 Holiday Shopping Report, which analyzes shopping data from over one billion shoppers on the Salesforce Customer 360 platform and activity across commerce, marketing, and service. The report shares that while Cyber...Read More

The Goal of Personalization Getting Tougher for Brands

  • January 11 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Coming out of the 2021 Loyalty Expo, personalization was one of the top trends mentioned during presentations, the Loyalty360 Awards, and brand-member sessions. Recently, Loyalty360 hosted a brand-only digital roundtable focused on...Read More

Loyalty360 Reads: November 10 | CVS Adds Benefits to Beauty Loyalty Program; Visa Announces the “Visa Eco Benefits;” and More

  • November 10 2021
  • Resource: Daily News

CVS Adds New Benefits to Beauty Loyalty ProgramCVS is giving customers more reasons to be loyal to its beauty offerings. The retailer is adding new benefits to its ExtraCare BeautyClub loyalty program, in response to customer feedback for a...Read More

FedEx and Salesforce Partner to Deliver Fast and Easy Shipping

  • September 16 2021
  • Resource: Daily News

FedEx (NYSE: FDX) and Salesforce (NYSE: CRM) announced a new, multi-year partnership that integrates Salesforce Commerce Cloud and Salesforce Order Management with innovative capabilities from FedEx and ShopRunner, its e-commerce platform and...Read More

Salesforce Launches New Streaming Service Salesforce+

  • August 12 2021
  • Resource: Daily News

Salesforce announced Salesforce+, an all-new streaming service with compelling live and on-demand content for every role, industry and line of business, all in one place. Salesforce+ includes live experiences, original series, podcasts, and other...Read More

How Travel and Hospitality Brands Can Deliver Real-Time, Personalized Interactions

  • July 23 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

Every transaction between a customer and a travel or hospitality brand enables that brand to learn and understand more about that consumer. And when it comes to interacting with that customer, those hotels and airlines have an opportunity to...Read More

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