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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
In Part I of Loyalty360’s Mark Johnson’s interview with Generali Global Assistance’s Paige Schaffer, CEO of Global Identity and Cyber Protection, Schaffer spoke about disruptions in areas of fraud and an introduction to...Read More
Consumers are spending more time online, and with an increase in sharing and shopping comes an increased risk for potential issues related to a customer’s personal information. This is where Generali Global Assistance and its Global...Read More
According to advisory firm Spencer Stuart’s annual CMO Tenure Study, the annual tenure of a Chief Marketing Officer dipped again in 2019 – down to an average of 41 months – two fewer months than the previous mark of 43 in 2018.