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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Consumers expect a personalized experience from brands, and a majority now expect a brand to have a loyalty program offering. But when it comes to sharing the data needed to power those experiences, there is an ever-increasing concern from...Read More
If there were any doubts that electronic fraud and theft were on the rise, then look no further than the fact that the Federal Bureau of Investigation has its own Internet Crime Complaint Center (IC3) that handles just this particular type of...Read More
In Part I of Loyalty360’s Mark Johnson’s interview with Generali Global Assistance’s Paige Schaffer, CEO of Global Identity and Cyber Protection, Schaffer spoke about disruptions in areas of fraud and an introduction to...Read More
Consumers are spending more time online, and with an increase in sharing and shopping comes an increased risk for potential issues related to a customer’s personal information. This is where Generali Global Assistance and its Global...Read More
According to advisory firm Spencer Stuart’s annual CMO Tenure Study, the annual tenure of a Chief Marketing Officer dipped again in 2019 – down to an average of 41 months – two fewer months than the previous mark of 43 in 2018.