CONTENT GALLERY

Iris® Powered by Generali, provider of a proprietary identity and cyber protection platform, recently released the findings of its sixth annual Holiday Shopping ID Theft survey. The annual survey polls consumers on their holiday shopping...Read More

Brand-to-brand partnerships are a significant area of interest for organizations looking at new ways to engage customers. However, it seems to be an area where there is either great success or great struggles for marketers. The way a brand...Read More

A loyalty program is only as successful as those who back it, and without enthusiastic employee engagement, the program is bound to falter. Brands need to find ways to excite their employees, keep them involved and educated, and equally...Read More

With new and changing laws focused on the protection of consumers’ data, it is a significant challenge for marketers to not only stay informed, but adapt their technologies, data practices, and loyalty strategies to comply with existing and...Read More

The continually growing customer loyalty landscape demands unique strategies for brands to stand out among the competition. For one company, they return to the root of loyalty: superior customer service.  Loyalty360 CEO, Mark Johnson...Read More

Coming out of the 2021 Loyalty Expo, personalization was one of the top trends mentioned during presentations, the Loyalty360 Awards, and brand-member sessions. Recently, Loyalty360 hosted a brand-only digital roundtable focused on...Read More

Generali Global Assistance (GGA) announced the United States findings of 2021 Holiday Barometer – the twentieth anniversary of the annual poll sponsored by its parent company, Europ Assistance, and conducted by the consumer research firm...Read More

It is telling that in the digital world we now live in, more people are worried about becoming a victim of cybercrime than becoming seriously ill or injured. This worry, according to Eugenia Blackstone of Generali Global Assistance, is the fear...Read More

Consumers expect a personalized experience from brands, and a majority now expect a brand to have a loyalty program offering. But when it comes to sharing the data needed to power those experiences, there is an ever-increasing concern from...Read More

If there were any doubts that electronic fraud and theft were on the rise, then look no further than the fact that the Federal Bureau of Investigation has its own Internet Crime Complaint Center (IC3) that handles just this particular type of...Read More