Improved Personalization and Deeper Insights from Zero-Party Data

  • April 22 2021
  • Resource: Daily News

As websites and other platforms restrict the use of cookies and similar tactics to collect consumer data thanks to newer regulations and increasing privacy concerns, brand marketers who have begun shifting to deeper personalization in an effort to...Read More

Loyalty360 Reads: April 5 | Chick-fil-A to Invest $19 Million in Employees' Education; Vesta Pioneers New Depths of Online Community Insights; and More

  • April 05 2021
  • Resource: Daily News

Chick-fil-A to Invest $19 Million in Employees' Education in 2021 Chick-fil-A will invest $19 million in restaurant employees’ continuing education this year, awarding college scholarships to 7,492 team members in 44 states, Washington,...Read More

3 Loyalty and CX Trends to Follow in 2021

  • March 17 2021
  • Resource: Daily News
  • Loyalty360 Team

While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty...Read More

Driving Customer Retention Through Incentives

  • January 19 2021
  • Resource: Daily News

For most retailers, the more traditional attempt at reducing customer churn often centers around customers that the brand feels are more likely to leave them for another retailer. Cutting down on defection rates is an important responsibility of...Read More

Building a True Brand Community

  • October 05 2020
  • Resource: Daily News
  • Tim Pennington, Loyalty360

In this day and age of digital marketing, having a solid online community to advocate for a brand or product is paramount to building customer engagement, and hopefully, improving loyalty. That is the reason why Vesta, a community marketing...Read More

Brands Focus on Corporate Social Responsibility, Strengthen Commitment to Sustainability | Loyalty360 Member Perspective

  • August 18 2020
  • Resource: Daily News

As many brands face new realities that include an array of various issues – from closing locations and re-opening, permanent closings, staff furloughs and new safety procedures — some have put the focus on sustainability on the back...Read More

CMO Role Becomes More Diverse as Average Tenure Drops: Part 2 | Loyalty360 Member Perspective

  • July 13 2020
  • Resource: Daily News

According to a Spencer Stuart study, the annual tenure for a Chief Marketing Officer fell again in 2019 – down to an average of 41 months. This is two months shorter than the prior mark of 43 months that was found in 2018. Loyalty360 wrote...Read More

Grocers Pivot with a Focus on Digital Experience and Customer Loyalty | Loyalty360 Member Perspective

  • July 07 2020
  • Resource: Daily News

With more businesses focusing on digital to remain connected to customers that may be staying at home, grocers are also doubling down on digital to better serve, reward, and adapt to customers. “As the grocery space continues to evolve and...Read More

Retailers’ Sales Start to Rebound in May, Some Say Discounts Are Out of Style | Loyalty360 Member Perspective

  • July 02 2020
  • Resource: Daily News
  • Mark Johnson, Loyalty360

More areas across North America are seeing restaurants, shopping centers, malls, and retail stores re-open and welcome back customers, after a few long and challenging months for many. “It will be interesting to see how loyalty engagement...Read More

Loyalty360 Members Continue to Build Customer Loyalty, Positive Experiences for their Customers and Communities

  • April 06 2020
  • Resource: Daily News
  • Carly Stemmer Ivory, Loyalty360

As we all continue to settle into our new normal for the time being, the sudden changes and uncertainty have not been easy on anyone. The routines of our daily lives have been overturned in a multitude of ways and while a lot of focus right now is...Read More

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