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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Robert McClarin, Customer Engagement Partner, Brierley
To increase customer engagement, brands must evolve towards leveraging data to Recognize, Reward, and React to their consumers in real-time across multiple channels. Brierley’s Customer...Read More
Brand authenticity was once a lofty goal of many companies who hoped transparency would endear their brand to consumers and differentiate them from the pack. But knowing customers on a deeper level, and engaging with them in an open, authentic way...Read More
Chick-fil-A to Invest $19 Million in Employees' Education in 2021
Chick-fil-A will invest $19 million in restaurant employees’ continuing education this year, awarding college scholarships to 7,492 team members in 44 states, Washington,...Read More
While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty...Read More
For most retailers, the more traditional attempt at reducing customer churn often centers around customers that the brand feels are more likely to leave them for another retailer.
Cutting down on defection rates is an important responsibility of...Read More
In this day and age of digital marketing, having a solid online community to advocate for a brand or product is paramount to building customer engagement, and hopefully, improving loyalty.
That is the reason why Vesta, a community marketing...Read More
As many brands face new realities that include an array of various issues – from closing locations and re-opening, permanent closings, staff furloughs and new safety procedures — some have put the focus on sustainability on the back...Read More
According to a Spencer Stuart study, the annual tenure for a Chief Marketing Officer fell again in 2019 – down to an average of 41 months. This is two months shorter than the prior mark of 43 months that was found in 2018. Loyalty360 wrote...Read More
With more businesses focusing on digital to remain connected to customers that may be staying at home, grocers are also doubling down on digital to better serve, reward, and adapt to customers.
“As the grocery space continues to evolve and...Read More