How to Leverage Your Data, Part 1: Using Data to Increase Customer Engagement

  • June 24 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

Robert McClarin, Customer Engagement Partner, Brierley To increase customer engagement, brands must evolve towards leveraging data to Recognize, Reward, and React to their consumers in real-time across multiple channels. Brierley’s Customer...Read More

How Brands Can Become More Authentic to Consumers

  • May 13 2021
  • Resource: Daily News

Brand authenticity was once a lofty goal of many companies who hoped transparency would endear their brand to consumers and differentiate them from the pack. But knowing customers on a deeper level, and engaging with them in an open, authentic way...Read More

Improved Personalization and Deeper Insights from Zero-Party Data

  • April 22 2021
  • Resource: Daily News

As websites and other platforms restrict the use of cookies and similar tactics to collect consumer data thanks to newer regulations and increasing privacy concerns, brand marketers who have begun shifting to deeper personalization in an effort to...Read More

Loyalty360 Reads: April 5 | Chick-fil-A to Invest $19 Million in Employees' Education; Vesta Pioneers New Depths of Online Community Insights; and More

  • April 05 2021
  • Resource: Daily News

Chick-fil-A to Invest $19 Million in Employees' Education in 2021 Chick-fil-A will invest $19 million in restaurant employees’ continuing education this year, awarding college scholarships to 7,492 team members in 44 states, Washington,...Read More

3 Loyalty and CX Trends to Follow in 2021

  • March 17 2021
  • Resource: Daily News
  • Loyalty360 Team

While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty...Read More

Driving Customer Retention Through Incentives

  • January 19 2021
  • Resource: Daily News

For most retailers, the more traditional attempt at reducing customer churn often centers around customers that the brand feels are more likely to leave them for another retailer. Cutting down on defection rates is an important responsibility of...Read More

Building a True Brand Community

  • October 05 2020
  • Resource: Daily News
  • Tim Pennington, Loyalty360

In this day and age of digital marketing, having a solid online community to advocate for a brand or product is paramount to building customer engagement, and hopefully, improving loyalty. That is the reason why Vesta, a community marketing...Read More

Brands Focus on Corporate Social Responsibility, Strengthen Commitment to Sustainability | Loyalty360 Member Perspective

  • August 18 2020
  • Resource: Daily News

As many brands face new realities that include an array of various issues – from closing locations and re-opening, permanent closings, staff furloughs and new safety procedures — some have put the focus on sustainability on the back...Read More

CMO Role Becomes More Diverse as Average Tenure Drops: Part 2 | Loyalty360 Member Perspective

  • July 13 2020
  • Resource: Daily News

According to a Spencer Stuart study, the annual tenure for a Chief Marketing Officer fell again in 2019 – down to an average of 41 months. This is two months shorter than the prior mark of 43 months that was found in 2018. Loyalty360 wrote...Read More

Grocers Pivot with a Focus on Digital Experience and Customer Loyalty | Loyalty360 Member Perspective

  • July 07 2020
  • Resource: Daily News

With more businesses focusing on digital to remain connected to customers that may be staying at home, grocers are also doubling down on digital to better serve, reward, and adapt to customers. “As the grocery space continues to evolve and...Read More

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