CONTENT GALLERY

Link to Part 1: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-%E2%80%93-P It would be easy for brands that have a successful loyalty program in place to simply leave it be and let it do the work...Read More

Link to Part 2: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-(1) It would be easy for brands that have a successful loyalty program in place to simply leave it be and let it do the work for them...Read More

Showing Customers the Value in Providing First- and Zero-Party Data As privacy laws continue to change and the use of third-party data and brokerage declines, businesses need to look for alternative ways to learn about their customers and...Read More

When determining whether or not to incorporate an emotional loyalty program into an overall customer loyalty and marketing strategy, businesses need to be savvy about not only what their customers want and need, but what will encourage cooperation...Read More

Many businesses are incorporating emotional loyalty plans into their customer loyalty strategies; however, with the ever-fluctuating changes in consumer behaviors, it is challenging for brands to know the best approach to building the relationship...Read More

Acquiring internal support for customer loyalty programs and strategies can be a challenge for any brand. When it comes to adding new technology, functionality, or program benefits, marketers must work across brand teams to secure buy-in and...Read More

Today, brands seek to gain a deeper bond with their customer base, but the task can be overwhelming with so many competing brands. Loyalty360 CEO, Mark Johnson, spoke with founder and CEO of Vesta, Susan Frech, about how communities can...Read More

While the term “customer loyalty” has many broad facets, from personalization to gamification, perhaps nothing is more important to fostering long-lasting customer loyalty than anemotional connection with customers. Emotional loyalty...Read More

Robert McClarin, Customer Engagement Partner, Brierley To increase customer engagement, brands must evolve towards leveraging data to Recognize, Reward, and React to their consumers in real-time across multiple channels. Brierley’s Customer...Read More

Brand authenticity was once a lofty goal of many companies who hoped transparency would endear their brand to consumers and differentiate them from the pack. But knowing customers on a deeper level, and engaging with them in an open, authentic way...Read More