3 Loyalty and CX Trends to Follow in 2021

  • March 17 2021
  • Resource: Daily News
  • Loyalty360 Team

While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty...Read More

Gamification: The Challenges and Best Strategies to Use

  • March 05 2021
  • Resource: Daily News
  • Loyalty360

Though gamification is a familiar concept, it is undergoing a resurgence as brands look for interactive ways to further engage consumers. With the task of attracting customers and an overarching goal of building brand loyalty, gamification is...Read More

Effective Loyalty Segmentation by Age Demographic | Loyalty360 Member Perspective

  • September 03 2020
  • Resource: Daily News

Most customer loyalty programs or strategies are designed to appeal to various segments. After all, a 40-year-old accountant may not have a similar buying habit as that of a 19-year-old sophomore in college. The statistics certainly back up the...Read More

Webinar Focuses on Data-Led, Customer-Centric Strategies

  • August 25 2020
  • Resource: Daily News
  • Tim Pennington, Loyalty360

As consumers’ buying behaviors continue to evolve, the challenge for brands to better understand the customer is more important. “Companies need to implement a data-led, customer-centric strategy that delivers actionable insights into...Read More

Forming Customer Bonds Through Hyper-Personalization – Loyalty360 Exclusive Q&A with Christian Selchau-Hansen, CEO at Formation | Part II

  • April 29 2020
  • Resource: Daily News
  • Mark Johnson | Loyalty360

Engaging and creating the best hyper-personalized customer experiences is top of mind for most brands. Loyalty360 recently spoke with Christian Selchau-Hansen, CEO of Formation, a global leader in developing scalable solutions for individualized...Read More

Forming Customer Bonds Through Hyper-Personalization – Loyalty360 Exclusive Q&A with Christian Selchau-Hansen, CEO at Formation | Part I

  • April 27 2020
  • Resource: Daily News
  • Mark Johnson | Loyalty360

More than ever, consumers are demanding personalized experiences. And brands are looking for solutions to achieve this by better understanding customer preferences and underlying motivations, to create timely, relevant, and individualized messages...Read More

An Opportunity for Loyalty Programs to Help as Customers Overwork Stores – Perspective from Loyalty360 and Members

  • March 31 2020
  • Resource: Daily News
  • Mark Johnson | Loyalty360

I am sure we have all seen the massive lines in the stores by now as everyone rushes to stock up on the essentials – including ten packages of toilet paper, more cleaning supplies than you could use in a year, and enough milk and fresh meat...Read More

Formation Executive Discusses Machine Learning

  • August 27 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

Machine learning is a much-discussed topic in the customer loyalty space. On the one hand, it seems to promise a level of marketing individualization that has been dreamed about for years, ever since the idea first began to circulate. On the other...Read More

Marketing in the Age of the Empowered Customer

  • July 17 2019
  • Resource: Daily News
  • Patrick Barney | Loyalty360

Yesterday, Loyalty360 CEO Mark Johnson connected with Ya-Bing Chu, VP of Product for tech supplier Formation, in an engaging webinar on the topic of marketing challenges in the age of the customer. From recent qualitative research, Loyalty360 has...Read More