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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty...Read More
Though gamification is a familiar concept, it is undergoing a resurgence as brands look for interactive ways to further engage consumers.
With the task of attracting customers and an overarching goal of building brand loyalty, gamification is...Read More
Most customer loyalty programs or strategies are designed to appeal to various segments. After all, a 40-year-old accountant may not have a similar buying habit as that of a 19-year-old sophomore in college.
The statistics certainly back up the...Read More
As consumers’ buying behaviors continue to evolve, the challenge for brands to better understand the customer is more important.
“Companies need to implement a data-led, customer-centric strategy that delivers actionable insights into...Read More
Engaging and creating the best hyper-personalized customer experiences is top of mind for most brands.
Loyalty360 recently spoke with Christian Selchau-Hansen, CEO of Formation, a global leader in developing scalable solutions for individualized...Read More
More than ever, consumers are demanding personalized experiences. And brands are looking for solutions to achieve this by better understanding customer preferences and underlying motivations, to create timely, relevant, and individualized messages...Read More
I am sure we have all seen the massive lines in the stores by now as everyone rushes to stock up on the essentials – including ten packages of toilet paper, more cleaning supplies than you could use in a year, and enough milk and fresh meat...Read More
Machine learning is a much-discussed topic in the customer loyalty space. On the one hand, it seems to promise a level of marketing individualization that has been dreamed about for years, ever since the idea first began to circulate. On the other...Read More
Yesterday, Loyalty360 CEO Mark Johnson connected with Ya-Bing Chu, VP of Product for tech supplier Formation, in an engaging webinar on the topic of marketing challenges in the age of the customer. From recent qualitative research, Loyalty360 has...Read More