CONTENT GALLERY

Tim Glomb, VP of Content and Data, Cheetah Digital Having the right customer data allows you to create personalized experiences that drive measurable revenue.  If you collect zero-party data from customers that includes psychographic...Read More

Brand authenticity was once a lofty goal of many companies who hoped transparency would endear their brand to consumers and differentiate them from the pack. But knowing customers on a deeper level, and engaging with them in an open, authentic way...Read More

While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty...Read More

If you are looking for one reason why building customer loyalty with consumers is a tough task, then Carlos Dunlap-Beard has a fairly simple explanation: choice. The VP, Loyalty Solutions at Clarus Commerce points to the wide variety of...Read More

Walmart recently announced it was launching a new membership program that brings together in-store and online benefits to save customers money and time. Walmart+ will use the company’s 4,700 stores, including many that offer delivery as...Read More

Brands are always looking to expand their customer base to grow their business and engage a broader customer base. Lululemon Athletica, a company known for its popular yoga pants and sports bras, will soon expand its size selection up to size 20....Read More

As many brands face new realities that include an array of various issues – from closing locations and re-opening, permanent closings, staff furloughs and new safety procedures — some have put the focus on sustainability on the back...Read More

  In the sixth part of our Throwback Thursday Video Series, Loyalty360 asked leaders in brand loyalty and customer experience, “How are you looking at personalization, segmentation and cadence management? Also, how can your offering...Read More

According to a Spencer Stuart study, the annual tenure for a Chief Marketing Officer fell again in 2019 – down to an average of 41 months. This is two months shorter than the prior mark of 43 months that was found in 2018. Loyalty360 wrote...Read More

According to Clarus Commerce’s new study, “The Rise Of Premium Loyalty: What Do Your Customers Expect in 2020?”, research shows that two-thirds of consumers say their loyalty is more difficult to maintain than ever before. This...Read More