How Brands Can Become More Authentic to Consumers

  • May 13 2021
  • Resource: Daily News

Brand authenticity was once a lofty goal of many companies who hoped transparency would endear their brand to consumers and differentiate them from the pack. But knowing customers on a deeper level, and engaging with them in an open, authentic way...Read More

3 Loyalty and CX Trends to Follow in 2021

  • March 17 2021
  • Resource: Daily News
  • Loyalty360 Team

While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty...Read More

More Choices, Instant Value Driving Premium Loyalty Programs

  • November 13 2020
  • Resource: Daily News
  • Tim Pennington, Loyalty360

If you are looking for one reason why building customer loyalty with consumers is a tough task, then Carlos Dunlap-Beard has a fairly simple explanation: choice. The VP, Loyalty Solutions at Clarus Commerce points to the wide variety of...Read More

How Subscription Services Can Help Brands Improve Sales, Add Customers

  • November 10 2020
  • Resource: Daily News
  • Tim Pennington, Loyalty360

Walmart recently announced it was launching a new membership program that brings together in-store and online benefits to save customers money and time. Walmart+ will use the company’s 4,700 stores, including many that offer delivery as...Read More

Expanding a Brand’s Customer Base Yielding High Returns for Loyalty Programs

  • November 04 2020
  • Resource: Daily News
  • Tim Pennington, Loyalty360

Brands are always looking to expand their customer base to grow their business and engage a broader customer base. Lululemon Athletica, a company known for its popular yoga pants and sports bras, will soon expand its size selection up to size 20....Read More

Brands Focus on Corporate Social Responsibility, Strengthen Commitment to Sustainability | Loyalty360 Member Perspective

  • August 18 2020
  • Resource: Daily News

As many brands face new realities that include an array of various issues – from closing locations and re-opening, permanent closings, staff furloughs and new safety procedures — some have put the focus on sustainability on the back...Read More

Personalization, Segmentation, & Cadence Management | Loyalty360's Throwback Thursday

  • August 13 2020
  • Resource: Daily News
  • Loyalty360

  In the sixth part of our Throwback Thursday Video Series, Loyalty360 asked leaders in brand loyalty and customer experience, “How are you looking at personalization, segmentation and cadence management? Also, how can your offering...Read More

CMO Role Becomes More Diverse as Average Tenure Drops: Part 2 | Loyalty360 Member Perspective

  • July 13 2020
  • Resource: Daily News

According to a Spencer Stuart study, the annual tenure for a Chief Marketing Officer fell again in 2019 – down to an average of 41 months. This is two months shorter than the prior mark of 43 months that was found in 2018. Loyalty360 wrote...Read More

Clarus Commerce Discusses the Rise of Premium Loyalty | Q&A and Webinar Preview with Carlos Dunlap-Beard

  • July 08 2020
  • Resource: Daily News

According to Clarus Commerce’s new study, “The Rise Of Premium Loyalty: What Do Your Customers Expect in 2020?”, research shows that two-thirds of consumers say their loyalty is more difficult to maintain than ever before. This...Read More

Grocers Pivot with a Focus on Digital Experience and Customer Loyalty | Loyalty360 Member Perspective

  • July 07 2020
  • Resource: Daily News

With more businesses focusing on digital to remain connected to customers that may be staying at home, grocers are also doubling down on digital to better serve, reward, and adapt to customers. “As the grocery space continues to evolve and...Read More

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