Want to Boost Loyalty Program Engagement? New Research Shows Which Incentives Drive Results

  • September 01 2022
  • Resource: Daily News
  • Matthew Kates - SVP, Strategy | Clarus Commerce

Are you looking for ways to acquire loyalty program members and boost engagement with existing members? Adding incentives, such as promotion overlays and bonus point earning opportunities, to your loyalty program is a proven way to accomplish...Read More

Personalization Becomes Standard in Customer Loyalty Efforts

  • August 31 2022
  • Resource: Daily News

Gone are the days of anonymous punch cards. Today’s customer loyalty programs incorporate sophisticated data segmentation efforts to better understand the end customer and purchasing patterns. Brands are working to personalize communications...Read More

Data Reveals Premium Loyalty a Strong Contender for Brands

  • July 13 2022
  • Resource: Daily News

Clarus Commerce helps brands, or the agencies that work on their behalf, increase customer engagement and overall loyalty – from promotions to end-to-end loyalty programs including points and premium loyalty programs. With over twenty years...Read More

The Goal of Personalization Getting Tougher for Brands

  • January 11 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Coming out of the 2021 Loyalty Expo, personalization was one of the top trends mentioned during presentations, the Loyalty360 Awards, and brand-member sessions. Recently, Loyalty360 hosted a brand-only digital roundtable focused on...Read More

Fraud Continues to be a Trend in Loyalty, But Experts Say Brands Can Reduce Risk

  • December 21 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Though the term “loyalty” signifies a close bond between two parties, some consumers often take advantage of the trust companies put in their customers. In recent years, customer loyalty programs and strategies have been the subject of...Read More

2021 Loyalty Expo Engaging for Carlos Dunlap-Beard and Tom Baker, Clarus Commerce

  • December 07 2021
  • Resource: Daily News

Different interview, same tune: The 2021 Loyalty Expo was a delight for all who attended! Loyalty provider Clarus Commerce, who had several brand partners up for awards, had a significant presence during the expo and certainly came out of the...Read More

Webinar Explains How Loyalty Programs Will Impact 2021 Holiday Shopping

  • November 02 2021
  • Resource: Daily News

The big challenge for brands this holiday shopping season will be understanding what customers are looking for this year and how loyalty will play a role in influencing where they spend their dollars. Clarus Commerce’s Carlos Dunlap-Beard...Read More

Clarus Commerce Answers All the Loyalty Questions with Addition of PrizeLogic

  • September 30 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

When CEO Tom Caporaso first began at Clarus Commerce more than a dozen years ago, it was a much smaller organization where everyone was expected to roll up their sleeves and dive into projects. Today, Caporaso spends a lot more time talking...Read More

Clarus Commerce Acquires Digital Engagement Leader PrizeLogic

  • September 13 2021
  • Resource: Daily News

Clarus Commerce, a leading innovator and pioneer in building, managing and optimizing customizable premium loyalty programs for brands and retailers, today announced its acquisition of PrizeLogic, a leader in digital engagement. The acquisition...Read More

New Study Shows Consumers Are Willing to Pay for Enhanced Loyalty Program Benefits

  • July 30 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

As much as the pandemic tried to alter the way consumers shop for their goods and wares, a few things remained consistent in the habits of shoppers: they want to be treated well, and they want things now. A new study on premium loyalty programs...Read More

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