Webinar Explains How Loyalty Programs Will Impact 2021 Holiday Shopping

  • November 02 2021
  • Resource: Daily News

The big challenge for brands this holiday shopping season will be understanding what customers are looking for this year and how loyalty will play a role in influencing where they spend their dollars. Clarus Commerce’s Carlos Dunlap-Beard...Read More

Clarus Commerce Answers All the Loyalty Questions with Addition of PrizeLogic

  • September 30 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

When CEO Tom Caporaso first began at Clarus Commerce more than a dozen years ago, it was a much smaller organization where everyone was expected to roll up their sleeves and dive into projects. Today, Caporaso spends a lot more time talking...Read More

Clarus Commerce Acquires Digital Engagement Leader PrizeLogic

  • September 13 2021
  • Resource: Daily News

Clarus Commerce, a leading innovator and pioneer in building, managing and optimizing customizable premium loyalty programs for brands and retailers, today announced its acquisition of PrizeLogic, a leader in digital engagement. The acquisition...Read More

New Study Shows Consumers Are Willing to Pay for Enhanced Loyalty Program Benefits

  • July 30 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

As much as the pandemic tried to alter the way consumers shop for their goods and wares, a few things remained consistent in the habits of shoppers: they want to be treated well, and they want things now. A new study on premium loyalty programs...Read More

How to Leverage Your Data, Part 2: Improved Financial Results from Higher Engagement

  • June 25 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

Tim Glomb, VP of Content and Data, Cheetah Digital Having the right customer data allows you to create personalized experiences that drive measurable revenue.  If you collect zero-party data from customers that includes psychographic...Read More

How Brands Can Become More Authentic to Consumers

  • May 13 2021
  • Resource: Daily News

Brand authenticity was once a lofty goal of many companies who hoped transparency would endear their brand to consumers and differentiate them from the pack. But knowing customers on a deeper level, and engaging with them in an open, authentic way...Read More

3 Loyalty and CX Trends to Follow in 2021

  • March 17 2021
  • Resource: Daily News
  • Loyalty360 Team

While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty...Read More

More Choices, Instant Value Driving Premium Loyalty Programs

  • November 13 2020
  • Resource: Daily News
  • Tim Pennington, Loyalty360

If you are looking for one reason why building customer loyalty with consumers is a tough task, then Carlos Dunlap-Beard has a fairly simple explanation: choice. The VP, Loyalty Solutions at Clarus Commerce points to the wide variety of...Read More

How Subscription Services Can Help Brands Improve Sales, Add Customers

  • November 10 2020
  • Resource: Daily News
  • Tim Pennington, Loyalty360

Walmart recently announced it was launching a new membership program that brings together in-store and online benefits to save customers money and time. Walmart+ will use the company’s 4,700 stores, including many that offer delivery as...Read More

Expanding a Brand’s Customer Base Yielding High Returns for Loyalty Programs

  • November 04 2020
  • Resource: Daily News
  • Tim Pennington, Loyalty360

Brands are always looking to expand their customer base to grow their business and engage a broader customer base. Lululemon Athletica, a company known for its popular yoga pants and sports bras, will soon expand its size selection up to size 20....Read More

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