Brands Focus on Corporate Social Responsibility, Strengthen Commitment to Sustainability | Loyalty360 Member Perspective

  • August 18 2020
  • Resource: Daily News

As many brands face new realities that include an array of various issues – from closing locations and re-opening, permanent closings, staff furloughs and new safety procedures — some have put the focus on sustainability on the back...Read More

Personalization, Segmentation, & Cadence Management | Loyalty360's Throwback Thursday

  • August 13 2020
  • Resource: Daily News
  • Loyalty360

  In the sixth part of our Throwback Thursday Video Series, Loyalty360 asked leaders in brand loyalty and customer experience, “How are you looking at personalization, segmentation and cadence management? Also, how can your offering...Read More

CMO Role Becomes More Diverse as Average Tenure Drops: Part 2 | Loyalty360 Member Perspective

  • July 13 2020
  • Resource: Daily News

According to a Spencer Stuart study, the annual tenure for a Chief Marketing Officer fell again in 2019 – down to an average of 41 months. This is two months shorter than the prior mark of 43 months that was found in 2018. Loyalty360 wrote...Read More

Clarus Commerce Discusses the Rise of Premium Loyalty | Q&A and Webinar Preview with Carlos Dunlap-Beard

  • July 08 2020
  • Resource: Daily News

According to Clarus Commerce’s new study, “The Rise Of Premium Loyalty: What Do Your Customers Expect in 2020?”, research shows that two-thirds of consumers say their loyalty is more difficult to maintain than ever before. This...Read More

Grocers Pivot with a Focus on Digital Experience and Customer Loyalty | Loyalty360 Member Perspective

  • July 07 2020
  • Resource: Daily News

With more businesses focusing on digital to remain connected to customers that may be staying at home, grocers are also doubling down on digital to better serve, reward, and adapt to customers. “As the grocery space continues to evolve and...Read More

Retail’s Reopening | Perspective from Loyalty360 Members

  • May 11 2020
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Change is nothing new for retail, but over the last several weeks, it has come even more rapidly and taken the form of staff reductions, closures, quick transitions to curbside pickup, and more, all because of the COVID-19 outbreak. 2020 has...Read More

Brands Search for Alternatives to Delivery Overload in the U.S.

  • January 30 2020
  • Resource: Daily News
  • MIKE GENNARIA | LOYALTY360

From autonomous delivery to GPS tracking on drivers and third-party partnerships, retailers and restaurants are turning to technology and innovation to help combat the growing demand for delivery.   There will be an estimated 2.05 billion...Read More

Clarus Commerce CEO Discusses Premium Loyalty Research Data

  • August 07 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

Understanding what consumers will and won’t do is pretty important for brands trying to increase loyalty. They’ve got to know if the strategies they’re considering will have a good chance of success. That’s one of the...Read More

Clarus Commerce CEO Talks Premium Loyalty

  • July 23 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

Premium loyalty is a major trend in today’s loyalty market. Examples abound of software, creative services, and retail being mediated through it. This may have been an unthinkable thing just a few years ago, but now, it’s a normal...Read More

Clarus Commerce Executive Discusses Loyalty in the Information Age

  • February 28 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

The convenience offered by the digital revolution was unheard of just a decade ago. Even in the late 2000s, consumers didn’t have access to as much information as they do now, and they certainly couldn’t scan through it as quickly...Read More

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