CONTENT GALLERY

By segmenting customer data, companies are able to understand more about their end customers and their purchasing patterns. From there, it is easier to personalize loyalty programs down to an individual level to provide targeted communications...Read More

Coming out of the 2021 Loyalty Expo, personalization was one of the top trends mentioned during presentations, the Loyalty360 Awards, and brand-member sessions. Recently, Loyalty360 hosted a brand-only digital roundtable focused on...Read More

Laura Gardiner says Iris is “the biggest little agency you’ve never heard of.” The Senior of Data-Driven Futures Growth’s description of the customer loyalty management group is a perfect way to encapsulate all that they...Read More

While consumer shopping habits have been tossed upside down by the changes that have taken place during the first half of 2020, the shift has also opened up some opportunities for retailers who have embraced contactless and mobile ordering as a...Read More

With more businesses focusing on digital to remain connected to customers that may be staying at home, grocers are also doubling down on digital to better serve, reward, and adapt to customers. “As the grocery space continues to evolve and...Read More

More areas across North America are seeing restaurants, shopping centers, malls, and retail stores re-open and welcome back customers, after a few long and challenging months for many. “It will be interesting to see how loyalty engagement...Read More

I am sure we have all seen the massive lines in the stores by now as everyone rushes to stock up on the essentials – including ten packages of toilet paper, more cleaning supplies than you could use in a year, and enough milk and fresh meat...Read More

In the back of our minds, we all know that loyalty programs were originally designed to drive the next purchase. They gamified transactional behavior, making repeat purchases more fun. Today, we understand that building long, loyal relationships...Read More

Iris Concise, the strategy and consulting arm of global creative network Iris, has added another client to its loyalty practice by signing Daimler Trucks North America (DTNA). DTNA selected Iris Concise to implement an aftermarket customer...Read More

Recently, Loyalty360 spoke with Phil Hussey, Managing Partner and President at 89 Degrees, which offers strategic services designed to help brands efficiently design and operate customer management, communications, and loyalty programs. In...Read More